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Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors

4.4 4.4 out of 5 stars 9,768 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice in Hair Shampoo by Paul Mitchell

Paul Mitchell
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10.14 Fl Oz (Pack of 1)

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Brand Paul Mitchell
Item Form Liquid
Hair Type Color Treated
Scent Cucumber melon with soft floral notes
Age Range (Description) All

Description

Violet-tinted, color-enhancing formula brings out the best in blonde, white and silver hair.

Benefits

Color Safe. Vegan. Paraben Free. Gluten Free.

Suggested Use

Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed. For best results, follow with Platinum Blonde Conditioner and Platinum Blonde Toning Spray.

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$19.50 ($1.92/Fl Oz)
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$24.00 ($4.71/Fl Oz)
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$29.00 ($1.71/Fl Oz)
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Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 1.92 x 1.92 x 8.5 inches; 11.84 ounces
  • Item model number ‏ : ‎ 101515
  • Department ‏ : ‎ Beauty
  • UPC ‏ : ‎ 009531113432 072671021912 885524485799 880147554471 885459376476 885226045611 843711253453 524883499176 701000906438 885423856287 885687348115 102244156342 009531116532 885617693940
  • Manufacturer ‏ : ‎ John Paul Mitchell Systems
  • ASIN ‏ : ‎ B001NFMM8E
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.4 4.4 out of 5 stars 9,768 ratings

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Customer reviews

4.4 out of 5 stars
4.4 out of 5
9,768 global ratings

Customers say

Customers like the quality, color, performance, smell and appearance of the shampoo. For example, they mention it's one of the best purple shampoos, it helps keep their color and it does the job just as well. Some are happy with texture and appearance. That said, opinions are mixed on value and dryness.

AI-generated from the text of customer reviews

188 customers mention144 positive44 negative

Customers like the quality of the shampoo. They say it's a very good shampoo, one of the best purple shampoos, and the best shampoo for blondes. Customers also say the ingredients are quality and it doesn't dry their hair. They also mention that it leaves their hair soft and has a nice platinum tone.

"...If you're looking for a powerful and effective purple shampoo to combat brassiness in your blonde hair, Paul Mitchell Platinum Blonde is a good..." Read more

"...Good product." Read more

"It’s decent shampoo and it smells great but this is the priciest, least effective purple shampoo that I’ve used...." Read more

"I used it to brighten white hair. I don’t like the purple cast it left on my hair. Not as noticeable as other brands but still annoying...." Read more

186 customers mention138 positive48 negative

Customers like the color of the shampoo. They say it helps keep their color that was done at the salon, keeps their blonde highlights popping, and takes the yellowish color out of white and gray hair. Some say that it really lightened up their blondes and that it helps maintain their color longer before needing a toner. Overall, most are satisfied with the color and quality of the product.

"...Brass Reduction: Many users report this shampoo effectively combats brassiness and yellow tones in blonde, highlighted, or gray hair, leaving hair..." Read more

"...good, light scent(I can't use heavily scented products), takes the yellowish color out of white and gray hair" Read more

"Actually turns hair back to white, reducing or eliminating the "orange" buildup white hair gets. Good product." Read more

"...It lightened to a very pale yellow and I used ManicPanic Virgin Snow as my first attempt at toner...." Read more

137 customers mention98 positive39 negative

Customers like the performance of the shampoo. For example, they say it does the job just as well, helps keep their color that was done at the salon, and works very nicely on their blonde hair. Some mention that it does not disappoint and makes their hair less brassy.

"...Its effectiveness, gentle formula, and pleasant fragrance are its strengths...." Read more

"...This shampoo worked perfectly! Helped keep my color that was done at the salon. Great price for quality!" Read more

"Does not work as expected" Read more

"...but this shampoo has helped me to DIY my platinum, and my hair is responding well...." Read more

121 customers mention87 positive34 negative

Customers like the smell of the shampoo. They mention that it smells great and works great.

"...Pleasant Fragrance: Users often mention a pleasant and refreshing scent.Cons:..." Read more

"Smells good, light scent(I can't use heavily scented products), takes the yellowish color out of white and gray hair" Read more

"...The combination of this shampoo and mane and tail conditioner smells awful though." Read more

"This shampoo smells great and does the job. I only need to use this product once a week or more if I have an event and I want my hair looking bright." Read more

57 customers mention46 positive11 negative

Customers like the texture of the shampoo. They say it makes their hair soft, silky, and smooth. Some say it's creamy and gentle. Overall, most are satisfied with the product's texture.

"...Cons:Potential for Drying: While generally gentle, some users with dry hair experience dryness or increased frizz after using this..." Read more

"...noticed with this shampoo I don't need to wash my hair often, it leaves it SO soft and it doesn't get as greasy as fast..." Read more

"...color from it with baking soda it smells like bananas and it makes my hair sooo soft would recommend to try something more fast working if you want..." Read more

"...worth noting, I was using mane and tail before and this stuff made my hair much softer...." Read more

52 customers mention52 positive0 negative

Customers say the shampoo leaves their hair looking beautiful, shiny, and bright. They say it tones the brassiness out of their hair without drying it out. Customers also say it brightens their professionally-applied blonde highlights and lowlights without drying out their hair. Overall, customers are happy with the appearance of their blond hair.

"...Brings out the natural tones and makes it so shiny. Love it" Read more

"...Helps my hair not look brassy and it's reasonably priced." Read more

"This shampoo does a good job of keeping my blonde color a good color and slows yellowing--have been using it for a long time...." Read more

"...I LOVE this product. It is amazing. My hair looks so nice after I was with it. Worth the money." Read more

71 customers mention47 positive24 negative

Customers are mixed about the value of the shampoo. Some mention it's well worth it and works well for the price, while others say it'll be a waste of money.

"...Helped keep my color that was done at the salon. Great price for quality!" Read more

"...the potential for drying, uneven color deposit, and higher price are noteworthy drawbacks to consider...." Read more

"Works well for the price." Read more

"...Helps my hair not look brassy and it's reasonably priced." Read more

64 customers mention26 positive38 negative

Customers are mixed about the dryness of the shampoo. Some mention that it doesn't leave their hair feeling dry at all, while others say that it does dry out the hair a bit.

"...Cons:Potential for Drying: While generally gentle, some users with dry hair experience dryness or increased frizz after using this..." Read more

"...shampoo, others typically dry my hair out but this one leaves it feeling moisturized. Definitely tones down and brassy tones that I may have...." Read more

"...It will dry out the hair, so conditioner is a must after use...." Read more

"...It works well, and even better on damp-dry hair. Definitely try it out." Read more

Big difference in color after using purple shampoo.
5 Stars
Big difference in color after using purple shampoo.
I always wash my hair first with normal shampoo, then put on purple shampoo and leave it on for a few minutes. Of course after the purple shampoo I use regular conditioner, and my hair is as pretty as can be. I highly recommend and stand by this product.
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Reviewed in the United States on February 29, 2024
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Reviewed in the United States on January 24, 2024
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Reviewed in the United States on February 10, 2024
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Top reviews from other countries

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Johanne Hickey
5.0 out of 5 stars Love this
Reviewed in Canada on March 15, 2023
Size: 33.8 Fl Oz (Pack of 1)Verified Purchase
Ellesse & Dan
5.0 out of 5 stars Fab!
Reviewed in the United Kingdom on February 16, 2024
Size: 10.14 Fl Oz (Pack of 1)Verified Purchase
Safar Oskooei
3.0 out of 5 stars Dyrt jämför med mängd och kvaliteten, använd det 3 gånger/vecka, ingen förväntade effekt
Reviewed in Sweden on May 24, 2023
Size: 10.14 Fl Oz (Pack of 1)Verified Purchase
Anna Isaksson
4.0 out of 5 stars Super
Reviewed in Sweden on May 3, 2023
Size: 33.8 Fl Oz (Pack of 1)Verified Purchase
Cliente Amazon
5.0 out of 5 stars Buen producto
Reviewed in Spain on March 30, 2023
Size: 33.8 Fl Oz (Pack of 1)Verified Purchase